Why you should NOT write clickbait headlines

1. Clickbait headlines result in higher bounce rates Your headline should fit your page or your post. If a headline generates lots of clicks because of phrases as ‘this is simply unbelievable’, ‘the most amazing story ever’ or ‘you’ll be blown...

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Author: Yoast

Yoast build & tweak websites for performance, SEO and conversion, often using their WordPress plugins


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