Transforming Lufthansa’s Brand Strategy: From The Online To Interactive Age, A Case Study

Transforming Lufthansa’s Brand Strategy: From The Online To Interactive Age, A Case Study By Josip Budzaki February 9th, 2016 BrandingCase StudiesStrategy 3 Comments The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were...

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Author: Smashing Magazine

Smashing Magazine is an online magazine for professional Web designers and developers, with a focus on useful techniques and best practices.

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