Practical User Research: Creating a Culture of Learning in Large Organizations

Enterprise companies are realizing that understanding customer needs and motivations is critical in today’s marketplace. Building and sustaining new user research programs to collect these insights can be a major struggle, however. Digital teams often feel thwarted by large organizations...

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Author: A List Apart

“FOR PEOPLE WHO MAKE WEBSITES” A List Apart Magazine explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

http://www.alistapart.com/

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