Nielsen Launches An Audio DMP To Bring Audience Buying To Radio

Nielsen Launches An Audio DMP To Bring Audience Buying To Radio Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform...

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Author: Kevin Wiles

Kevin Wiles is an Inbound Marketing & SEO consultant with a true passion for the digital industry. Based in Coventry, England.

http://www.kevinwiles.co.uk/

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