Multivariate testing: what it is and when to use it

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and...

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Author: Yoast

Yoast build & tweak websites for performance, SEO and conversion, often using their WordPress plugins

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