Mistaking a Metric For a Key Performance Indicator (KPI) Could Ruin Your A/B Testing Campaign

You already know what your business can and should A/B test. Maybe you’ve even done some A/B testing. But in the end of the day you find it difficult to measure the real success of your tests. Measuring the performance...

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Author: Inbound Now

The sole purpose of Inbound Now is to educate marketers and business owners on how to adopt and leverage advanced inbound marketing principles to further their business goals online.

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