Long-Term Design: Rewriting the Design Sales Pitch

We run our client service businesses just like door-to-door salespeople hawking vacuum cleaners. That may seem unfair, but it’s exactly how we sell design. We’re focused on short-term wins—but we’re teaching clients to see our work as disposable. 2 comments...

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Author: A List Apart

“FOR PEOPLE WHO MAKE WEBSITES” A List Apart Magazine explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

http://www.alistapart.com/

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