Articles by Usability Geek

  • Using Load Balancing For Large Volume Usability

    Most users of the web are blissfully unaware of the sheer scale of the process responsible for bringing content across the Internet. There are literally miles of Internet between you and the server you’re accessing. To make things worse, sites that become extremely popular have to deal with consistent increases in monthly traffic, which can […]

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  • Responsibility In Design

    Until recently, the term design was short for industrial design, sophisticated furniture, and fancy cars. Previous generations experienced the world where thoughtful design was a distinctive quality of luxurious items, a world where those well-designed items were exclusively available to the elite. Sometimes the design process didn’t stop at the shape of the object; it […]

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  • Adobe Summit 2016: Marketing + UX

    This year, Adobe’s Summit conference moved from Salt Lake City to Las Vegas, likely in an attempt to accommodate the ever-growing number of attendees and speakers. Adobe claims that 10,000+ digital marketers, data scientists, developers, and designers attended this year’s event. That’s probably why the event was held at the Sands Convention Center, the third […]

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  • Usability Testing Of Mobile Applications: A Step-By-Step Guide

    The mobile market is huge and growing at a very fast rate. With an estimated 4.5 billion subscribers worldwide, it is forecasted that the number of mobile phones will surpass the world population. Before Begin … A Couple of Words About This Guide As the title of this article says, this is a step-by-step guide. […]

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  • An Interview With UX Expert Tim McCoy On Career Advice

    At my workplace, Springboard, we’re pioneering a unique approach to learning UX design online. In our UX workshops, learners work their way through a comprehensive curriculum, with mentorship from an industry expert who guides them as they go from being a beginner to launching a portfolio. We believe that interacting with a practitioner is one […]

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  • Smart UX: Designing For The Future

    When designing the user experience of an application or website, the stakes are often high – due in part to the fact that unusable applications and websites rarely convert users. As such, UX designers are used to the persistence with which they must critique every single feature. There are a number of concerns that tend […]

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  • 7 Remarkably Simple Methods To Boost Checkout Conversion Rates

    For e-commerce companies, there is no metric more important than the checkout process conversion rate. This is the page that brings in your actual revenue. Even a miniscule increase of 1% in conversion rate can add thousands of dollars in real money to your business. Checkout process conversion rate is even more important for another […]

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  • Mouse Tracking Is The Only Valid Data Visualisation Tool For UX Designers

    Chewing through a large dataset of numbers is like eating stale cereal – boringly unpleasant. Yet, when evaluating the User Experience of websites or web apps we do not only focus on numbers, since there is other data and insights that usually needs analysis. The sheer volume of this task is in itself a problem. […]

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  • Smart UX: Use Cases

    Triggers. Actors. Flow. Complexity. These are words that come to mind when we hear someone say “use case“. Use cases are, of course, an irreplaceable and necessary facet of the software development lifecycle (SDLC). In the context of software development, a use case is not only a description of the actual task at hand, but […]

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  • 10 Most Common Web Design Mistakes Small Businesses Make

    A unique and compelling website isn’t an option anymore. Having a poor site causes businesses to lose customers, and that is money out the door. Unfortunately, this occurs with an alarming frequency. Many small business owners design their own websites to save money and have more control over the project. Unfortunately, sometimes they don’t truly […]

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  • Smart UX: High­-Fidelity Wireframes

    As a UX designer, you’ve grown accustomed to your daily routine: a bit of research here, some interaction design there. And if crafting wireframes on a daily basis has started to take it’s toll on you, try this for a change of pace: Make some high­-fidelity wireframes. They aren’t the end­-all solution for every project, […]

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  • Social Impact. Market Relevance: The Dual-Threat of Conversational UI

    Much has already been written about the Conversational User Interface (CUI). It’s impact on virtual assistants, convenience and search, and even the end of the graphical user interface (GUI) have all been explored, and for good reason. CUI is the future. GUI made perfect sense when our computers were stationary, when they sat on desks […]

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  • How To Reduce Bounce Rates Using Five Effective Techniques

    We came, we saw, we weren’t impressed and we left. I bet this is the sentiment echoed by all visitors, who did visit a website’s landing page but left midway. This is known as Bounce Rate and applies to the first page a person visits. A ‘bounce’ occurs when the website or a web page […]

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  • How To Increase Retention Using Mobile Marketing

    A pleasant first kiss doesn’t always lead to a happy, lasting marriage. Similarly, in the digital world, securing a first purchase from a new customer is just the first step of a much longer journey – a journey that requires ongoing investment of time and energy. Mobile marketing is a brave new world where winners […]

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  • Usability Of Beacon Technology At Conferences

    Beacon technology is a unique and modern tool in the world of marketing. A beacon is a small device that connects with a mobile app, determines a user’s location on a micro­-local scale, and delivers content to the user, based on this location. Delivering content using beacons is still in the very early stages, as […]

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  • 7 User Interface Guidelines For Designing Watch Apps

    The first constraint (or opportunity) when designing any app is the screen size that the device on which it is accessed is going to offer. With various wearables hitting the market and featuring some exquisite options, a whole new opportunity has emerged for app developers and designers. At face value, the restricted screen size leaves […]

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  • Guidelines For Designing And Building A Multilingual Website

    In an increasingly connected world, multilingual websites are becoming more common. In fact, savvy companies are finding they can distinguish themselves quite a bit by appealing to a diverse group of readers. However, there’s currently no easy way to create multilingual sites. Getting a multilingual website on-line requires a significant investment of time and money. […]

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  • Recent Announcements And Implementations in Social Media App Design

    App developers are always looking for ways to better their products. It seems as if we hear about a new feature or policy change every day. How do we know what changes are out there and how will they affect our everyday computing? We will take a look at the most recent policy changes among […]

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  • Using Content Curation To Build A Recurring Income Stream

    With so much content published online every day, people are totally drowning in the sea of information. Instead of helping them make decisions, the tsunami of data creates more paralysis analysis than ever before. There is too much content to digest, too many “gurus” spilling their beans all over the web, that the real golden […]

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  • Group User Testing: The Power of Focus

    Ever wonder why the navigation (URL) bar on your smartphone’s browser is located at the top of the screen, rather than at the bottom, where your thumb can easily reach it? One might assume that the most logical placement for such a prominent, oft­-used feature would be as close as possible to the input device […]

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