Articles by Kevin Wiles

  • Google: Position & Weight of Internal Links for SEO Value | Industry News

    Google: Position Weight of Internal Links for SEO Value | Industry News Industry News – Google: Position Weight of Internal Links for SEO Value An interesting question came up in the last Google webmaster office hours, with Google’s John Mueller being asked about internal links, and how Google weights those links for SEO purpose. from […]

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  • Google: Check Your Mobile Site Has Alt Text Tags on Images | Industry News

    Google: Check Your Mobile Site Has Alt Text Tags on Images | Industry News Industry News – Google: Check Your Mobile Site Has Alt Text Tags on Images Most site owners are pretty good about ensuring their images have alt tags, especially ones that might also be used as links, as Google will use that […]

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  • Ranking Videos on Google and YouTube: Study Shows How They Differ

    Ranking Videos on Google and YouTube: Study Shows How They Differ Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. from Pocket http://ift.tt/2uy7GAI via IFTTT

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  • Ranking Videos on Google and YouTube: Study Shows How They Differ | Industry News

    Ranking Videos on Google and YouTube: Study Shows How They Differ | Industry News Industry News – Ranking Videos on Google and YouTube: Study Shows How They Differ Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect […]

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  • How to do advanced page-level keyword research

    How to do advanced page-level keyword research Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. from Pocket http://ift.tt/2uREuEi via IFTTT

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  • 5 tools, tips and hacks to maximize your SEO output

    5 tools, tips and hacks to maximize your SEO output This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. from Pocket http://ift.tt/2hgC7pH via IFTTT

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  • @Dr_Pete, let’s make a bet on HTTPs sites on Page 1

    @Dr_Pete, let’s make a bet on HTTPs sites on Page 1 I would easily take this bet. Today, tomorrow and twice on Sunday. Now, I wasn’t at MozCon, and I didn’t see Dr. Pete’s preso. Just the Twitter stream. So even knowing how Twitter and games of telephone can distort someone’s thesis, I would STILL […]

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  • The Lazy Writer’s Guide to 30-Minute Keyword Research

    The Lazy Writer’s Guide to 30-Minute Keyword Research You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! from Pocket http://ift.tt/2vZfQ27 via IFTTT

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  • Google Docs On Removing AMP Content From Search

    Google Docs On Removing AMP Content From Search Google has added a new developer document page on removing AMP content from search. This was first spotted by Kenichi Suzuki, he posted it on Twitter. There are three, maybe four, ways to remove your AMP content from showing in search. from Pocket http://ift.tt/2vZRPZ5 via IFTTT

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  • Dentsu Aegis Network acquires India’s Sokrati to bolster data-driven marketing services

    Dentsu Aegis Network acquires India’s Sokrati to bolster data-driven marketing services Dentsu Aegis Network is intensifying its APAC growth. After inking a group-level partnership with the Interactive Advertising Bureau (IAB) of Singapore, it has acquired Sokrati, a data-driven performance marketing business in India. from Pocket http://ift.tt/2h56kbr via IFTTT

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  • Why All SEOs Should Be Using Facebook Ads with Dino Gomez

    Why All SEOs Should Be Using Facebook Ads with Dino Gomez The Lion Zeal Show is finally back. This time I’ve brought Dino Gomez back on to discuss why ALL SEO’s in his opinion, should be using Facebook Ads. from Pocket http://ift.tt/2vQMunF via IFTTT

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  • Long-Tail Keyword Research: How to Train Copywriters for SEO Success

    Long-Tail Keyword Research: How to Train Copywriters for SEO Success Good quality content is incredibly important to modern SEO and providing user value. That’s why any copywriter, whether working on an agency or freelance level, should understand the importance of keywords and the research behind them. from Pocket http://ift.tt/2tG5aVs via IFTTT

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  • The 30-Minute Information Architecture Audit

    The 30-Minute Information Architecture Audit The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about. And yet, we spend hardly any time talking about the most important and easiest links of all – the ones on our own […]

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  • Utility Custom Dimensions in GTM

    Utility Custom Dimensions in GTM Custom dimensions are one of the most useful and powerful features of Google Analytics (GA) because they allow you to pass custom data directly into the platform for use in day-to-day analysis. And the type of data you can send to GA via custom dimensions is virtually limitless. from Pocket […]

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  • 5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

    5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg. from Pocket http://ift.tt/2v3bZnU […]

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  • Ultimate List of Digital Marketing Tools

    Ultimate List of Digital Marketing Tools What Digital Marketing Tools Are Right For Your Business? There are a ton of digital marketing tools on the market and it can get overwhelming! No matter which discipline of online marketing you operate in, there are a number of tools used collectively by SEOs, content marketers, social media […]

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  • Google Pushes AMP Growth Internationally

    Google Pushes AMP Growth Internationally The folks at RankRanger posted on Twitter two signals that Google is pushing the AMP growth internationally now. AMP results are now showing way more often in the news box internationally. View Full Article – Origianl Article

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  • Technical SEO Training

    Technical SEO Training Over the years I’ve delivered dozens of SEO training sessions for all kinds of clients, from technical teams in big corporations to government agencies’ communication departments. from Pocket http://ift.tt/2utemQ7 via IFTTT

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  • 5 essential aspects of technical SEO you cannot neglect

    5 essential aspects of technical SEO you cannot neglect Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. from Pocket http://ift.tt/2vSKhXQ via IFTTT

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  • Google Data Studio: Using Google Sheets as a Data Source

    Google Data Studio: Using Google Sheets as a Data Source Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. from Pocket http://ift.tt/2v0ixnI via IFTTT

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