Understanding the Data Layer

Understanding the Data Layer If you’ve had any exposure to tag management, you’ve inevitably heard the term “data layer” batted around. At first, the data layer might seem like one of those mysterious, amorphous concepts that no one really understands,...

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Author: Kevin Wiles

Kevin Wiles is an Inbound Marketing & SEO consultant with a true passion for the digital industry. Based in Coventry, England.


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