SEO basics: How to use headings on your site

Headings and text structure Headings are anchors that guide readers through a text. People tend to read those headings carefully. Headings should therefore indicate what a paragraph is about, otherwise people won’t know what to expect. Moreover, if they get...

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Author: Yoast

Yoast build & tweak websites for performance, SEO and conversion, often using their WordPress plugins

http://yoast.com/

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