Marketing

  • Why User Experience Matters to Marketing

    User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website. Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design. In this post, we’ll […]

    READ MORE
  • How to do advanced page-level keyword research

    How to do advanced page-level keyword research Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. from Pocket http://ift.tt/2uREuEi via IFTTT

    READ MORE
  • Build Engagement and Curiosity into Your Training Programs

    Emily Schweisswrites on July 26, 2017 Effective professional development begins and ends with employee engagement. A learning program that connects learning to their career goals and has clear structures and organizational visibility can sustain itself for years. As you start to outline your technical training programs, here are a few ways you can increase engagement by inspiring […]

    READ MORE
  • Why User Experience Matters to Marketing

    User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website. Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design. In this post, we’ll […]

    READ MORE
  • What is the state of marketing automation in Australia & New Zealand?

    What is the state of marketing automation in Australia New Zealand? Marketing automation – no longer the bright young thing of marketing, but not necessarily at maturity yet either. View Full Article – Origianl Article

    READ MORE
  • How to Design Websites that Catch your Visitors’ Attention

    Are you one of those designers struggling with fleeting attention spans? What we mean when we say ‘attention spans’ is the lapse of time in which a user is able to focus on one task without getting distracted. In the worst case, a user will be distracted from checking your product’s information or even buying […]

    READ MORE
  • How Your Website Can Help You Build an Online Reputation

    If you’re a serious business owner, you must know that a good reputation is always important for your brand. Your online reputations can either make or break your business. “It takes twenty years to build a reputation and five minutes to ruin it” – Warren Buffett Developing your online reputation is time-consuming and many times, […]

    READ MORE
  • Training The New Generation Of Digital Marketers

    Training The New Generation Of Digital Marketers Humans now have a shorter attention span than goldfish. In 2015, there was a study conducted by Microsoft on the human attention span. The study showed that the average attention span of 12 seconds had slowly been declining down to 8 seconds since 2000. View Full Article – […]

    READ MORE
  • How to optimise your landing pages for multi-channel marketing

    Building a high-converting landing page isn’t easy. Unfortunately, it’s not any easier when you’re designing a landing page for a multi-channel marketing campaign, with multiple devices, platforms, and points of origin to take into account. But despite all of this complexity, many of the same simple values still apply. Here are a few tips to […]

    READ MORE
  • 8 Quick Tips to Boost Your Web Marketing Campaigns

    In a business atmosphere that is constantly looking for ways to cut costs, save time, and maximize profit, marketing “hacks” may sound appealing, but do marketing hacks work in favor of brands? Evidence shows that the right hacks at the right time can boost your campaign without spending extra capital. Here are eight tips to […]

    READ MORE
  • Company Brochures: 20 Awesome Designs with Templates

    This article contains 20 top notch company brochures that will definitely create an amazing first impression to your future clients. These company brochures templates have pre-designed layouts that will save you a lot of time, not having to design it from scratch. These include multiple pages, with different styles and can be easily customized with […]

    READ MORE
  • 26 Best Sales Page WordPress Themes for Marketers (2017)

    Are you looking for the best sales page WordPress theme for your marketing campaign? Sales page or landing page WordPress themes help marketers convert visitors into paying customers. In this article, we have hand-picked some of the best sales page WordPress themes for marketers. Creating a Sales Page Website with WordPress Studies conducted by MarketingSherpa […]

    READ MORE
  • The Power of Influencers in Your Marketing Campaign

    Marketers are always looking for innovative ways to broaden their reach and increase conversions. It can be challenging to find the right targeting strategies for the customers you want to attract. When you’ve worn through all the tricks in your marketing toolbox, try tapping into your influencers for help. These individuals and independent operations cultivate […]

    READ MORE
  • Optimize Your Email Marketing Campaigns with the Right UX Design

    Whether in the physical or digital world, an emotional and/or intellectual reaction is aroused in the consumer based on how it looks, feels, and works, and will dictate if they have a positive or negative experience, with expected effects on your sales. For online business a positive UX has increased their sales by more than […]

    READ MORE
  • How to Build a Robust SEO Strategy on a Limited Budget?

    How to Build a Robust SEO Strategy on a Limited Budget? SEO can be a scary thing for a small business. You always have to compete with the big guys. Not to mention you have to squeeze your whole SEO strategy on a limited budget. Before you start reading this eye-opening guide on building an […]

    READ MORE
  • Page speed as a ranking factor: what you need to know

    The verdict is in Let’s look at some recent research: according to Google the average time it takes for a mobile landing page to load is now 22 seconds. Compare that with the three seconds visitors need to decide if they want to stay for your page to load and you will see a huge […]

    READ MORE
  • 2016 Revisited: Best Free Corporate Identity Packages, Business Cards and CVs

    Corporate identity packages are great instruments for introducing the company, reflecting the personality, and forming the overall emotional image. They are indispensable when it comes to unobtrusively presenting the integral elements of brand identity such as logotype or slogan. In an engaging way, they show the visual aspects thereby supplying the customers with the necessary […]

    READ MORE
  • Social buttons: How to add and track them on your site

    What are social buttons? For those who don’t know what social buttons are: They’re the buttons that you’ve seen around the internet that are usually placed somewhere below a blog post that allow readers to share articles on various social media platforms. This is great for gaining extra exposure and thus also getting more traffic […]

    READ MORE
  • How You Can Benefit from Video Landing Pages

    This landing page is tailored to the action they just performed, so clear and direct calls to action are necessary for impactful landing pages. Targeting ads to lead customers to attractive landing pages is a fantastic way to increase your brand’s reach. Since Google began giving preferential rankings to pages containing video content, video has […]

    READ MORE
  • The Power of Now: How to Use Instant Gratification to Fuel Your Marketing Efforts

    Before mobile devices pervaded modern society, people had a different kind of interaction with each other. Not so long ago, a person would have waited at least one day to get an email response from a remote friend, or a few hours for an SMS reply. That was the norm and nobody expected otherwise. But […]

    READ MORE