content

  • How to Optimize a Web Design for Video Content

    As videos become more widely used across the internet, more and more websites are starting to incorporate video content as well. Often however this is done fairly haphazardly, without taking into account that video by its very nature is different from other forms of content. Frankly speaking, slapping a video into an existing web design […]

    READ MORE
  • Long-Tail Keyword Research: How to Train Copywriters for SEO Success

    Long-Tail Keyword Research: How to Train Copywriters for SEO Success Good quality content is incredibly important to modern SEO and providing user value. That’s why any copywriter, whether working on an agency or freelance level, should understand the importance of keywords and the research behind them. from Pocket http://ift.tt/2tG5aVs via IFTTT

    READ MORE
  • How To Use Visual Content To Drive Results

    How To Use Visual Content To Drive Results If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. […]

    READ MORE
  • SEO: How to Deal With Duplicate Content

    Why is duplicate content a problem, and how can you solve it? In the following article, we’ll answer these questions. Duplicate Content: the Problem Now you might say you didn’t have duplicate content. But most likely, the reason for that is that you don’t fully know what duplicate content is. You made sure that the […]

    READ MORE
  • Key notes on optimizing for voice search: Conversation, content and context | Industry News

    Key notes on optimizing for voice search: Conversation, content and context | Industry News Industry News – Key notes on optimizing for voice search: Conversation, content and context Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts for one out of every five Google mobile searches — and […]

    READ MORE
  • Creating AMP Content

    The What are Accelerated Mobile Pages (AMP)? article provided an overview of Google’s AMP project, whose aim is to dramatically improve the performance of the mobile Web. If you’ve been following the buzz about AMP you will have heard Google share its test results of achieving up to 85% speed boosts with early partners’ pages. Pinterest ran […]

    READ MORE
  • How to Change the Category Base Prefix in WordPress

    Do you want to change the category base prefix in WordPress? By default, WordPress automatically adds /category/ as a prefix to URLs for all category pages. In this article, we will show you how to change the category base prefix in WordPress. We will also talk about whether or not you should remove the base […]

    READ MORE
  • 7 Ways to Create Authoritative Content (Even if You’re Just Starting Out)

    7 Ways to Create Authoritative Content (Even if You’re Just Starting Out) One of the biggest challenges that bloggers and content marketers face is writing content that stands out. Many people think you have to be an expert with years of experience to even begin to compete. View Full Article – Origianl Article

    READ MORE
  • German Law Could Result in $57 Million Fines for Websites that Host Hate Speech

    Germany has passed a new law requiring social media websites to delete illegal, racist or slanderous content posted by users within 24 hours. Any websites that do not comply could face fines as high as $57 million. “With this law, we put an end to the verbal law of the jungle on the internet and […]

    READ MORE
  • Web Development Reading List #187: Webpack 3, Assisted Writing, And Automated Chrome Testing

    Web Development Reading List #187: Webpack 3, Assisted Writing, And Automated Chrome Testing By Anselm Hannemann June 30th, 2017 Web Development Reading List 1 Comment This week, we’ll explore some rather new concepts: What happens if we apply artificial intelligence to text software, for example? And why would a phone manufacturer want its business model […]

    READ MORE
  • Google Explains What Near Duplicate Content Is

    Google Explains What Near Duplicate Content Is So there are two forms: (A) Someone who takes a piece content from one site and slightly changes it and posts it on their own site. (B) They take all the content from one page and puts it on their own page but the boiler plate content in […]

    READ MORE
  • SEO in a Nutshell: To Reach Google’s Page 1 Pay Attention to Links, Content, Keywords, and Performance

    Search engine optimization (SEO) is not rocket science, and anyone can do it with a rather small effort. You just shouldn’t believe the gurus and focus on a few aspects that make up the majority of your ranking success instead. SEO: Pseudo-Scientifical Shamanism Dancing Around the Holy Grail of Google SERPs Did I mention that […]

    READ MORE
  • Best Practices When Incorporating Video Content into a Website

    Videos can be an extremely powerful tool when they are incorporated on websites and can provide a huge boost to traffic, engagement levels, and much more. While there is no doubting the potential of videos, in order to truly tap into it your website’s design must be able to harness its strengths while at the […]

    READ MORE
  • Ask Yoast: Not much above the fold in Twenty Seventeen?

    Not much action above the fold? In the video, I’ll share how I feel about “above the fold” nowadays: Well, Ruth, you’ve hit my single most important issue with the Twenty Seventeen theme. It’s just too big. I think something should be above the fold too. At the same time, what’s really most important is […]

    READ MORE
  • 9 Content Types Search Engines Love

    9 Content Types Search Engines Love SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. View Full Article – Origianl Article

    READ MORE
  • How To Ensure Your Content Stays Evergreen

    How To Ensure Your Content Stays Evergreen For those of you not familiar with the term “Evergreen”, it’s content with NO expiry date. Many bloggers emphasize the importance of evergreen content because it will continue to provide value throughout the years. View Full Article – Origianl Article

    READ MORE
  • 3 Steps to Manage Your Content Library Like a Librarian

    3 Steps to Manage Your Content Library Like a Librarian If there were a fan club for librarians, I’d be a card-carrying member. Over the last few years, librarians have taught me more about content management than any other group of professionals. View Full Article – Origianl Article

    READ MORE
  • How to Be a Local Content Machine & Build a Successful Business

    How to Be a Local Content Machine Build a Successful Business In 52 Local SEO Strategies for SMBs, one strategy I mentioned was being a local content machine. (I also mentioned that if you aren’t necessarily someone who can create a lot of content, one option is to buy an existing website or blog. View […]

    READ MORE
  • Using Competitor Research for Your Content Ideation

    Using Competitor Research for Your Content Ideation Are you using competitor research? It can help you uncover the content themes and formats that tend to work well in your industry and discover influential sites that tend to share and link to this content. View Full Article – Origianl Article

    READ MORE
  • User-generated content: What your brand can learn from Spotify

    User-generated content: What your brand can learn from Spotify You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign off the ground, and you’re starting to think that UGC is the unicorn of the B2B marketing world — an imaginary beast that is more […]

    READ MORE