A/B Testing

  • What A/B Testing Taught Us About App Store Optimization

      1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only three new apps per month (at best), according to comScore’s “US Mobile App Report1.” Competition in the […]

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