Articles by Yoast

  • To blog or not to blog?

    To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you […]

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  • DIY: Optimize your browser cache

    As you can see in that image (click to enlarge), the first file is a CSS file that has a one day expiration time. The screenshot was taken June, 20th and the file expires on the 21st of June. I don’t think that is necessary; in most cases, set expiration times for CSS files to a year. […]

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  • Meta description for search & social

    The reason we dislike this “auto-generation” idea so much, especially for content sites, is that it makes people think that SEO is something you can do on auto-pilot. You simply can not. For sure, a good SEO plugin can help you take care of the technical boundaries that might exist. But creating link worthy content is […]

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  • Yoast SEO 4.2 adds another new language: Dutch

    Insights into more languages As you might know, the release of Yoast SEO 4.0 saw the introduction of our new Internal linking feature. At that time, this revolutionary tool that helps you build an effective site structure quickly was only available in the English language. Just a couple of weeks ago, we added support for the […]

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  • 7 ways to increase sales by creating trust

    You can do better than that stock photo. Anne Sofie (the model in the image) is probably a very nice woman, but listing actual pictures of yourself and/or your employees creates trust and pushes conversion due to recognition and identification. If you are using something like live chat on your website, this experience will definitely […]

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  • SEO basics: How to improve your mobile site

    Optimize images If there is one quick win to improve your site speed, it is this: optimize your images. Don’t load those 3000 x 2000 pixel HD images in your site. Scale them to the correct size and make them smaller with a tool like ImageOptim or WordPress plugins like WP Smush. Minify code Every […]

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  • Improve your site’s structure in 4 simple steps

    Yoast SEO site structure features We spent the past year thinking about how to translate the advice we give on improving your site’s structure into useful features for our plugin. This resulted in three new features (and we’re already thinking about new ones). The first feature we released was the internal linking feature. The internal linking tool […]

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  • Yoast SEO 5.1: Internal linking suggestions in Italian

    Updated language support in Yoast SEO 5.1 We like to know a language inside and out to be able to offer the best possible content and readability analysis. That’s why we’re continually improving the support we provide for languages and add new languages in the process. This release, we’re doing a lot of work on […]

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  • Link building with Dixon Jones (Majestic)

    “If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building […]

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  • Why you should use the Yoast SEO text link counter

    What does the text link counter do? The text link counter counts the internal text links in your posts. It consists of two counters: The first counter counts the number of links in your post and the second counter counts number of links to your post. You can find the Yoast SEO text link counter in […]

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  • Mobile SEO: the ultimate guide

    Another Google tool is PageSpeed Insights. This tool shows you exactly how fast your site loads on mobile and desktop. It also suggests performance improving enhancements. Use this alongside the Developer Tools in browsers to see how your site is rendering its contents. Some other great tools to up your mobile SEO game are Google’s […]

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  • Favicons and your online brand

    Make your favicon stand out You should make sure your favicon stands out from that long list of tabs. Check if it matches your logo and website well. Especially when you are not one of the big brands, you want people to recognize your favicon. Two tips directly related to that are: avoid too many […]

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  • How to use the text link counter‎

    Where do I find the text link counter? From now on, checking the number of internal links in a post and the number of links to a certain post is very easy. You can find the two counters in your post overview: Look a bit closer: This functionality is very actionable. If you want to […]

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  • Ask Yoast Case study: SEO for architects

    Structure your text When you decide to write more copy for your website in the future, make sure the pages and posts have a great heading structure. On your current pages and posts, we noticed that your logo is an H1 heading. However, the H1 heading should describe the main subject of a particular page […]

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  • What are breadcrumbs and why are they important for SEO?

    What are breadcrumbs? When Hansel and Gretel went into the woods, Hansel dropped pieces of bread on the ground so they could find their way home if the two of them ever got lost. These breadcrumbs eventually became the model for the breadcrumbs we see on websites nowadays. A breadcrumb is a small text path, […]

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  • Moving your website to HTTPS / SSL: tips & tricks

    A little backstory Back in 2014 HTTPS became a hot-topic after the Heartbleed bug became public. This bug allowed people with ill intent to listen in on traffic being transferred over SSL/TLS. It also gave them the ability to hijack and/or read the data. Luckily, this bug got patched quickly after its discovery. This incident […]

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  • SEO for a new website: the very first things to do

    First: you’ll need to have an external link One of my closest friends launched a birthday party packages online store last week. It’s all in Dutch and it’s not WordPress (wrong choice of course, but I love her all the same :-)). After my friend launched her website, she celebrated and asked her friends, including me, what […]

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  • Yoast SEO 5.0: Site-wide SEO with the text link counter

    Improving your structure one link at a time SEOs can probably build solid site structures in their sleep, but for the rest of us, it’s hard work. We need every kind of help we can get. This process requires a lot of work. That’s why we’re starting to make Yoast SEO a tool that can […]

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  • Ask Yoast: Meta descriptions and excerpts

    Meta descriptions and excerpts So, what to do if you want to save time and use the same passages for meta descriptions and excerpts? “Well, let’s start with the first thing. It’s probably easier to do it the other way around. If you put the description that you want in the excerpt field, and then […]

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  • SEO basics: How to use headings on your site

    Headings and text structure Headings are anchors that guide readers through a text. People tend to read those headings carefully. Headings should therefore indicate what a paragraph is about, otherwise people won’t know what to expect. Moreover, if they get lost in (poor) writing, looking back to the heading may help them to get back […]

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